My name is Sang Yup Lee. I am an Associate Professor at the Communication Department, Yonsei University

I spend most of time doing research, studying, teaching, and with/for my family.

I am interested in the following analytical methods (Basically, I like Data Science):

• Econometrics
• Text analysis
• Network analysis
• Machine Learning / Deep Learning
• Online data analysis
• Structural Equation Modeling

Research

My research interests include:

• Media effects on public health
• Health Informatics
• Use of ICT for health-related purposes
• Information credibility
• Information sharing
• Adoption of new technologies
• Consumer behavior
• Media Economics

Teaching

I teach the following topics:

• Econometric approaches for online data
• Online data analysis
• Text analysis
• Network analysis
• Introduction to Machine Learning / Deep Learning
• Linear Algebra for Data Science
• Introduction to Probability and Statistics for Data Science
• Media Economics
• Communication Research Methods